unique to your business
People have judged a company’s credibility based on it’s website design.
Not having a website makes consumers trust you less. In fact, in 2018, 75 percent of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
Some consumers won’t consider a business without a website.
Your website is your number one marketing asset because we live in a digital age. People spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
Consumers use websites to find and engage with businesses.
Consumers use websites to find or engage with businesses 63 percent of the time. And while the perception is that the variety of media available to consumers would decrease website use, LSA’s numbers show something different — 2016’s weekly website usage rate of 63 percent was an increase over 2015’s 60 percent rate.
What is SEO and why is it important that my website is set up correctly?
Search engine optimization is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. It’s the process to follow to increase the visibility of your website in search engines and get more traffic.
SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent. The second is to help you create a website that search engines can find, index, and understand its content.
In addition, following good SEO practices is a great way to increase the quality of a website by making it user-friendly, faster, and easier to navigate.
The most important SEO tasks have to do with:
- Identifying what users are searching for that is related to your products and services
- Creating content that will make users happy
- Providing the right signals to search engine crawlers and algorithms through various SEO techniques
SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages, and a set of controls.
Security is paramount for your website.NGAGE WITH BUSINESSES
The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted. In layman’s terms, the data is locked and can only be unlocked by the intended recipient (browser or server) as no one else can have the key to open it. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against the mischievous army of hackers and skimmers. As the data is turned into the undecipherable format by SSL, hacker’s skills prove to be an edgeless sword against the unsurpassable encryption technology of SSL certificates.
In 2014, Google made changes to its algorithm in order to give the upper hand to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world.
Who doesn’t want to be on Google’s first page, right?
How safe would you feel if your browser warned you about a website being “not secure”? Because that’s what will be shown in the upcoming version of Chrome if you don’t have an SSL certificate. Do you want that? Of course, you don’t.
So, what are you waiting for? Host your site with us and you get a free SSL certificate.