get your business noticed
What are the benefits of outdoor advertising?
The LED backpack light boxes have been popular since 2014 and are a new way of advertising. Its unique strap design, rechargeable, movable, convenient to carry, etc., can make the billboard move with the flow of people at night, which can fully attract the attention of passers-by and achieve better advertising effects. The light box is designed with a detachable support rod, so you can also support it on the ground as a billboard when you are tired. Rest anytime, anywhere, to provide users with a more humanized experience.
Outdoor advertising is accepted by consumers
The market has become increasingly flooded with digital and in-home advertising efforts.
As with anything, when we saturate the market with a product or idea, the consumer becomes callous to it.
Where digital and in-home marketing have failed for some clients, outdoor advertising has enjoyed growth and increased acceptance and popularity.
Research has shown that consumers react more favorably to outdoor media than they do in-home media.
Whether this is because of the flood of digital advertisements to which we are exposed or because in-home advertisements can feel intrusive and unwelcomed, outdoor advertising is seen to the consumer as acceptable, and in many cases, as enhancement to a consumer’s outdoor experience.
For instance, when a consumer views a an advertising board from their vehicle, they are more likely to notice the ad, read it, and respond favorably to it.
If the creative is aesthetically pleasing, they may even consider the billboard enriching to their outdoor experience.
Outdoor advertising helps to build your brand
Outdoor advertising can help you build solid brand familiarity and recall.
Because consumers are not able to simply “ignore” the signage they are exposed to when they are not in their homes (remember, digitally, a consumer can choose to close a web page, or turn a channel), they have very little control over advertisements to which they are exposed out of their homes.
Additionally, because most consumers will view many of the same outdoor signage on a daily basis (i.e. on their commute, taking children to school, etc.), their familiarity with and recall of your brand develops a firm foundation.
This is especially true with outdoor media that is aesthetically pleasing and placed in highly trafficked areas of your target audience.
Outdoor advertising is fully customisable
A common misconception about outdoor advertising may be that it is not customizable to a brand’s target audience or that it isn’t available in enough formats to reach targeted consumers.
That simply is not the case.
Outdoor advertising has the ability to be customized and directed to a specific cross-section of the population by using tools such as location, verbiage, and design.
While location placement may seem obvious (e.g. your target audience are medical professionals so you place your billboards near hospitals), specific verbiage and design can further target particular demographics.
For instance, advertisements placed near theme parks may be more well received if they are colorful, and promote relaxation and fun, while billboards placed near professional office buildings may be more noticeable if they feature a clean, more structured design, and verbiage that appeals to professionals.
If you need help with your design we can help, just click here….Let’s get creative
Consumers respond to outdoor advertising
Based on average consumer attention to outdoor media, the frequency with which they view it, and the positive connotation they associate with the brand, it’s no surprise consumers are moved to respond to these types of marketing strategies.
More than 60% of consumers are believed to respond to outdoor advertising.
A response to an add can include things like visiting the business or office advertised, visiting a store to inspect a product or inquire about a special sale, visiting a website displayed on an outdoor advertisement, having a conversation about the advertisement, recommending the brand to another consumer, watching a television show suggested by the outdoor advertisement, or calling a phone number supplied by an ad.
If your outdoor advertising campaign is being handled by a company such as AdQuick, you can rely on their analytics to determine how many of these responses to your campaign are generating sales.
Having this information can reassure you that your marketing budget is generating a good return on investment.
Outdoor advertising is cost effective
In the current economy, outdoor advertising is more affordable than ever. Outdoor advertising produces more impactful results on a smaller budget, making it a great option for companies or practitioners who have less to spend on advertising.
Additionally, unlike digital or print ads, outdoor advertising is more long term.
When you promote your business through a busy high street, you are buying location and length of time.
The length of time your outdoor advertisement is available to consumers is key in securing brand familiarity with them.
Unlike print or digital, outdoor advertisements have a longer life span, ensuring your target audience sees your product and brand and remembers them.
Consumers respond to outdoor advertising
As consumers our exposure to products on a repetitive basis usually equates to two things: brand familiarization and potential sales.
Maximum exposure is created by purchasing media in the areas most heavily trafficked by your target audience.
When your target audience is exposed to your marketing repeatedly (by commuting past it or engaging with it every time they are outdoors), they are more likely to respond.
Outdoor advertising also serves as a brand reminder for brands and products with which consumers are already familiar.
Seeing an outdoor advertisement can trigger a consumer to consider the product or service the next time they are in need, or it can move them to purchase a product or service they wouldn’t have considered using previously.
This change in attitude toward a product is a direct result of the product receiving maximum exposure in front of the consumer.
Outdoor advertising is a great way to market your products and services.
No matter what size your business, if developing your brand and obtaining maximum exposure of your product is of importance to you, outdoor advertising should be a consideration.
With the ability to reach consumers on an acceptable, positive level, outdoor advertising has the ability to trump your in-home marketing efforts.
We want to work with your business to get you the results possible. We can offer to hire out one of these boards for you to use at your leisure. We can also supply the backlit posters and the design service to bring your outdoor advertising to life.
If you needed help crewing the board then we can also help and can support you on an hourly basis.
However we can help we will do our best just get in touch on 01271 326694 or email us firstname.lastname@example.org